Once you build your client base into your Facebook friend list, you have a five minute event invite option in your business promotion toolbox:

There is a large drive for everyone in sales, business, non-profit ... basically everyone to 'figure out this social networking thing' just like everyone 'figured out the Internet'. Except this revolution toward social web and social search is happening at a much accellerated pace - in terms of 'educators' on the social media game. This is a little funny, since the realities of how to actually drive business through the use of social networking and web 2.0 tools is still in its infancy and evolving. So how do so many people know the secrets, let alone give them all away?

The reality is that this is very useful information, but nothing too far beyond common sense.

here are a few social media trainers Your Social Brand.com

and here's a good tip sheet for the use of twitter to buddy up to a boss: Tweet Your Way to a Job