the newest marketing buzz term - to really get to the heart of selling the consumer experience: WOW! Both Walmart and a telecom had WOW themed newspaper inserts. Reminds me of the old classic enormicon (if you haven't seen it you must check it out)

It’s wild to think of how far mobile technology has come for real estate professionals. See this video to see what agents were anxious about 20 years ago - it wasn’t Twitter or a Blackberry! (Please - no cracks about how I was the kid at the end of the commercial, even though it would be kinda on point :)