Data Analysis for Business Intelligence

http://www.businessintelligence.com/ From Data Strategy - Chapter 3 - very boring, but useful to some. Data = Intelligence to organizations

Everybody wants better quality of data. Some organizations hope to improve data quality by moving data from legacy systems to enterprise resource planning (ERP) and customer relationship management (CRM) packages. Other organizations use data profiling or data cleansing tools to unearth dirty data, and then cleanse it with an extract/transform/load (ETL) tool for data warehouse (DW) applications. All of these technology-oriented data quality improvement efforts are commendable—and definitely a step in the right direction. However, technology solutions alone cannot eradicate the root causes of poor quality data because poor quality data is not as much an IT problem as it is a business problem.

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Artificial Intelligence

"A landmark book. On Intelligence is the first clear exposition of what could be the long-awaited 'great general theory' of human brain function. Loaded with intelligence, insight and wisdom, it's a wonderfully readable account of the fundamental principles of the brain by a great American original."

• Mike Merzenich, professor of neuroscience, University of California, San Francisco